Walkthrough and Live Content Publishing: Automating your social media engine with KMS
- Login to KMS
- Marketing
- Social Planner
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Social Media Planner SOP
Objective
This SOP outlines the steps to effectively use the Kinetic Management Systems (KMS) Social Media Planner for managing and analyzing social media content.
Key Steps
Step 1: Log into Your Account 0:19
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Go to the KMS website.
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Log into your existing account or sign up for a free 14-day trial if you do not have an account.
Step 2: Access Social Planning 0:26
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Navigate to the 'Marketing' section.
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Click on 'Social Planning' to access the planner.
Step 3: Connect Your Social Accounts 0:32
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If prompted, connect your social media accounts (e.g., Facebook, Instagram, Google Business Profile).
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Ensure accounts are connected for richer analytics.
Step 4: View the Content Planner 1:01
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Switch to calendar view to see published posts by date.
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Review the feed of all posts made.
Step 5: Set Up RSS Feeds 1:11
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Utilize RSS feeds to syndicate content across multiple platforms.
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Connect various accounts to streamline posting.
Step 6: Create Recurring Posts 2:17
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Set up recurring posts for regular events (e.g., happy hours).
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Automate reminders for these events.
Step 7: Automate Positive Reviews Posting 2:41
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Configure the system to automatically post positive reviews daily.
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Select review sources (e.g., Google) and set posting times.
Step 8: Import Content 2:13
- If necessary, import content via CSV (note: this can be cumbersome).
Step 9: Monitor Engagement and Stats 4:32
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Regularly check engagement stats and post performance.
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Use insights to adjust content strategy.
Step 10: Utilize Social Listening 5:42
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Analyze trending topics and search terms relevant to your audience.
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Align your content with what people are searching for.
Step 11: Create Posts Using AI 7:53
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Click 'Create New Post' and select the desired platforms.
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Use AI to generate content based on your brand voice.
Step 12: Generate Images for Posts 10:54
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Use AI to create images for your posts.
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Customize the image as needed.
Step 13: Schedule or Post Immediately 12:08
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Choose to post immediately or schedule for a later time.
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Send for approval if necessary.
Cautionary Notes
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Ensure all social media accounts are properly connected to avoid missing analytics.
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Regularly review and update your brand voice and content strategy to stay relevant.
Tips for Efficiency
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Use the RSS feed feature to automate content sharing across platforms.
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Schedule recurring posts for regular events to save time.
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Regularly analyze performance metrics to refine your content strategy.