Setting Up Recurring Social Media Posts for Your Events 📅
Setting Up a Recurring Social Media Post
Objective
This SOP outlines the steps to create a recurring social media post for events to ensure consistent engagement with followers.
Key Steps
Step 1: Identify the Event 0:05
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Determine the recurring event (e.g., bingo night, trivia night).
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Confirm the frequency of the event (daily, weekly, etc.).
Step 2: Choose Social Media Accounts 0:50
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Select the social media accounts where the post will be published:
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Google Business Profile
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Facebook
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Instagram
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Step 3: Write the Post Copy 1:01
- Create engaging copy for the post. Example: "Bingo night tonight at Acme! We’ll see you there!"
Step 4: Add an Image 1:06
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Upload an image or flyer related to the event.
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Optionally, use AI to create an image if needed.
Step 5: Set Up the Post Type 1:25
- Choose to create a feed post instead of a story post to avoid complications.
Step 6: Schedule the Recurring Post 2:01
- Schedule the post to repeat every week on the designated day and time (e.g., Thursdays at 1:36 PM).
Step 7: Send for Approval 2:40
- If not an admin, send the post for approval to the designated approver.
Step 8: Confirm Scheduling 3:00
- Ensure the post is scheduled correctly and will continue to post until manually stopped.
Cautionary Notes
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Be aware of low organic engagement rates on social media; consider additional promotional strategies.
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Ensure that the image used is relevant and visually appealing to attract attention.
Tips for Efficiency
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Use templates for post copy and images to save time.
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Schedule multiple recurring posts at once to streamline the process.
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Regularly review engagement metrics to adjust posting strategies as needed.