Reviewnicorns: Collecting Guest Reviews Using NFC Tags

1. Buy NFC Tags
2. Download an NFC writer app (iphone/android)
3. Copy your review share link
4. Write the link to the tag
5. Stick the tag to anything (preferably some place where it won't get scratched/handled)
6. Train the staff to send all guests to scan to review
7. OPTIONAL: make this a weekly contest
   8: KMS Users: We're happy to walk you through this 1:1

Collecting Guest Reviews Using NFC Tags

Objective

This SOP outlines the steps to effectively collect guest reviews using NFC tags, making the process simple and engaging for guests.

Key Steps

Introduction to NFC Tags 0:01

• NFC stands for Near Field Communication.

• NFC tags are inexpensive and can be purchased online (e.g., Amazon).

• They can be attached to various items such as check presenters, coasters, or artifacts.

Understanding NFC Tag Capacity 0:43

• NFC tags can hold a small amount of information (e.g., a URL).

• This URL can direct guests to a survey or review page.

Writing Information to NFC Tags 1:34

• Use an NFC writing app available on iOS or Android.

• Write a direct review link to the NFC tag for easy access.

Finding the Review Link 2:01

• Go to your business's Google Maps page.

• Navigate to the reviews section and copy the direct link for reviews.

Scripting for Guest Interaction 3:03

• Create a friendly script to encourage guests to leave reviews:

  • "We would love to know more about your experience! Please drop us a quick review by scanning the NFC tag."

Creating Engaging NFC Tag Displays 4:23

• Consider creative ways to display NFC tags (e.g., fun artifacts like a review unicorn or a candle).

• Ensure the display is durable and not easily pocketed by guests.

Incentivizing Staff for Reviews 5:02

• Implement a competition among staff to encourage them to promote reviews.

• Offer rewards for staff members who receive the most reviews mentioning their name.

Final Steps and Considerations 5:51

• Purchase writable NFC tags and an app to write information.

• Install the NFC tags in strategic locations for guest access.

Cautionary Notes

• Ensure NFC is enabled on guests' phones for the tags to work.

• Be mindful of the durability of the NFC tags you choose to use.

Tips for Efficiency

• Test the NFC tags before deploying them to ensure they work correctly.

• Regularly check and update the review links as necessary to avoid broken links.

Link to Loom

https://loom.com/share/bee9f7d36a204ba3a36c8406ce0d5fdb