Joseph Mikulich on Opening at 25, Surviving the Mistakes, and Building EDO Hospitality

TL;DR: Joseph Mikulich opened his first restaurant at 25 after a single moment watching a sommelier at Caesar's Palace changed the trajectory of his life. This episode covers the five lessons he had to learn the hard way about running a restaurant group, including the ones nobody warned him about. There's real talk about delegation, perfectionism, the personal cost of entrepreneurship, and what actually separates restaurants that survive from the ones that don't.


About the Guest

Joseph Mikulich grew up in Las Vegas and graduated from UNLV with a degree in Hospitality Management. He was 25 years old when he opened his first restaurant, which is either brave or crazy depending on the day you ask him. He'll probably say both.

He's the founder of EDO Hospitality Group, which now runs multiple distinct concepts: Anima (Italian and Spanish), La Loba Seattle (Spanish and Mediterranean), and Braseria. Chef Oscar brings the Spanish culinary influence. Roberto Liendo is his co-founder and partner. José Andrés served as a mentor, and you can feel that in how Joseph talks about authentic cuisine and what hospitality is actually supposed to do.

He was featured in Authority Magazine's January 2026 piece "5 Things I Wish Someone Told Me Before I Started My Restaurant," which became the spine of this conversation. He also hosted a podcast episode about Cordelia in Cleveland being named the "Best Place to Work," which tells you something about what he prioritizes in how he runs his teams. Joseph is the kind of operator who's done the work long enough to have opinions worth hearing.


Key Takeaways

  • Entrepreneurship is a specific lifestyle, not just a career choice. Joseph ended a relationship because the person wasn't built for what the entrepreneurial life requires. That's not a callous decision. That's clarity. The people closest to you have to understand what they're signing up for, or the cost of the business ends up being paid by the relationship.
  • Simplicity is a strategy, not a compromise. EDO runs three distinct concepts with different culinary identities. The discipline is in what gets cut, not what gets added. Menu engineering isn't about having options. It's about being clear.
  • Delegation is what makes leadership possible. Most restaurant owners can't let go. Joseph learned that the instinct to control everything is also the instinct that limits everything. The question isn't whether to delegate. It's learning what goes wrong when you do it badly and building from there.
  • Failure is data. When something flops, menu item or operational decision, the first instinct is to feel it as a loss. Joseph's reframe: it's feedback. The business gets smarter if you let it.
  • Growth makes you work more, not less. He went from one location to multiple concepts assuming the opposite. He was wrong. Understanding that before the growth happens changes how you plan for it.
  • The co-founder question is real. He's direct about this: he doesn't think he could have built EDO alone. Roberto Liendo wasn't just helpful. The partnership was structural. Know whether you're the kind of person who needs that, and find the right one if you do.
  • José Andrés taught him something that sticks. Authentic cuisine isn't a marketing category. It's a commitment to not cutting corners on what the food is actually supposed to be. That lesson runs through how Joseph thinks about every concept EDO operates.

Show Notes

The Moment That Changed Everything

Joseph was at Caesar's Palace during Restaurant Week. He watched a sommelier work the room. Something clicked. This wasn't just a job he could do well. It was a specific kind of person he wanted to be: someone who understands hospitality as craft, someone who builds something for themselves instead of for someone else.

From that moment to opening EDO at 25 is a short timeline with a lot of decisions compressed inside it. He talks about what gave him the confidence, and it's worth noting that he's careful to credit the partnerships he built. Roberto Liendo as co-founder, José Andrés as mentor. Those relationships weren't luck. He was intentional about building them before he needed them, and that's a point he makes explicitly.

Lesson One: You Won't Be Understood

This is the one people don't put in the press release. The entrepreneurial lifestyle has a specific shape to it. Hours that don't make sense. Financial risk that doesn't go away because you had a good month. A relationship with failure that most people around you don't share.

Joseph ended a relationship over this. Not because the other person was wrong. Because they weren't built for it, and pretending otherwise costs everyone more than the honest conversation costs. The question he sat with: how long do you keep wanting people to understand before you accept that some people can't? His answer to when that turning point happened is one of the more honest moments in the conversation.

Lesson Two: Don't Overcomplicate Things

Three restaurant concepts, each with a distinct culinary identity. The discipline is not in adding more. It's in knowing what to cut and actually cutting it. Joseph talks through a specific example of something EDO eliminated that made the business better. The detail about how the team reacted is where it gets interesting, because teams don't always love simplification.

His philosophy on menu engineering: know what your concept is actually trying to be, and let that drive every menu decision. The instinct to add options because guests might want them is one of the most expensive instincts in the restaurant business.

Lesson Three: Delegation

Most restaurant owners are control freaks. This is not a criticism. It's usually how they got the restaurant open. Joseph is honest that the instinct to do everything himself didn't go away because he decided to scale. It had to be worked through.

He talks about what went wrong the first time he tried to delegate, which is the part most leadership content skips. The theory of delegation is clean. The practice of it is uncomfortable, and the discomfort has a specific shape. Which area was hardest to let go of? He has a clear answer.

His position arriving at on the other side: delegation isn't just a management technique. It's the only way to actually lead. An owner who can't let go doesn't build a team. They build a dependency.

Lesson Four: Don't Let Perfection Get in the Way of Progress

The specific failure story here is worth listening for. He describes something that didn't go as planned, his initial reaction to it, and then the reframe. The reframe is the piece: treating failure as data rather than as an indictment of the decision.

This is easier to say than to practice, and he's not pretending otherwise. What he describes is a real change in how he reads bad outcomes, not a philosophical position he adopted and immediately believed. The timeline of that shift is part of what makes it useful.

Lesson Five: Be Ready to Work More Than You Ever Imagined

He went into multi-location growth thinking more infrastructure would mean fewer hours. That's the intuitive assumption and it's consistently wrong. Managing multiple concepts is different from managing one restaurant, and the ways it's different are not all obvious in advance.

On the hobby: he's specific about needing something completely outside the restaurant world to stay functional. And specific about how he forced himself to build that boundary rather than waiting until he naturally felt like it. Waiting doesn't work. The boundary has to be constructed deliberately.

Building Something That Lasts

Most restaurants close within five years. Joseph's view on what separates the ones that survive from the ones that don't is a single thing. He says it plainly. It's not the answer most people expect.

On Cordelia in Cleveland being named the "Best Place to Work": he describes one specific policy or practice that makes that real for the team. In an industry with some of the highest turnover in any sector, the idea that one of his concepts is known for being a good place to work is not an accident. It's a decision. Multiple decisions. But one specific one that made the biggest difference.

What He'd Tell 25-Year-Old Joseph

The closing question. What he'd say before opening EDO, knowing what he knows now. He doesn't hedge the answer.


FAQ

Q: Is opening a restaurant at 25 with no prior ownership experience actually viable?
Joseph did it. But he's clear that the partnerships he built before opening were structural to the outcome. The confidence to open young came in part from not trying to do it alone. The co-founder question and the mentor relationship both mattered.

Q: How many items should an ideal restaurant menu have?
Joseph has a specific philosophy on this and addresses it directly in the episode. The short version: the number is less important than the clarity. Every item on the menu should be there because it's excellent and because it fits the concept, not because someone wanted an option.

Q: What's the most common mistake you see new restaurateurs make?
He answers this in the closing section. It connects back to several of the five lessons, but he identifies one that he sees most often and most consistently.

Q: How do you maintain authenticity in your food when you're running multiple concepts?
José Andrés's influence shows up here. The lesson about authentic cuisine is not about sourcing or technique in the abstract. It's about a commitment to not diluting what the food is supposed to be in service of convenience or cost. That commitment has to be part of how the concepts are built, not enforced from the outside.

Q: What does "Best Place to Work" actually require from an operator?
One policy. One specific thing that EDO does at Cordelia that most places don't. Joseph describes it. It's implementable. That's the point.


Listen to the Episode

Find this episode of the Hospitality Strategy Lab podcast on Apple Podcasts, Spotify, and YouTube.


What to Do Next

If you're an operator trying to build a business that actually lasts, the Hospitality Strategy Lab is where we work through this stuff together. It's not a course. It's a community of people running real operations who want to do it better. Join at lab.jlittrell.com.

If you want to see what systems-level thinking looks like applied to your specific operation, that's what ASM Command is built for. Find out more at jlittrell.com.


About Jason Littrell

Jason Littrell spent 10 years behind the bar in NYC, including Death & Co, and served as USBG NYC president. He now runs his hospitality consulting firm entirely on AI. He hosts the Hospitality Strategy Lab podcast and writes The Ops Wire newsletter.

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