How to blast SMS your database (without pissing them off)
SMS Event Notification Procedure
Objective
This SOP outlines the steps to send an SMS notification to contacts about an upcoming event while ensuring a respectful approach to communication.
Key Steps
1. Access Contacts Database 0:06
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Open the contacts database.
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Create a smart list for contacts that have phone numbers.
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Confirm that there are 340 contacts available.
2. Select Contacts for SMS 0:19
- Select all contacts from the smart list.
3. Initiate SMS Sending Process 0:32
- Click on the 'Send SMS' option.
4. Compose SMS Message 0:38
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Start the message with a greeting, e.g., "Hey, [Contact First Name],".
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Introduce yourself, e.g., "It's Jennifer from Acme."
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Provide details about the event, e.g., "I wanted to make sure you knew about our event tomorrow."
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Include urgency, e.g., "This won't be happening again for a long time."
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Ask if they want to attend, e.g., "Want to go?".
5. Include Opt-Out Option 5:30
- Add a line for recipients to opt-out, e.g., "Please reply 'stop' if you don't want texts from us. No hard feelings."
6. Review and Finalize Message 6:50
- Read the message one last time to ensure clarity and correctness.
7. Send SMS 7:02
- Confirm the message is ready and send it out to the selected contacts.
Cautionary Notes
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Ensure that the message is respectful and does not annoy recipients.
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Avoid sending messages too frequently to prevent recipients from opting out.
Tips for Efficiency
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Use templates for common messages to save time.
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Schedule SMS to be sent at optimal times, such as just before lunch or after work hours.